Using Insurance Marketing Videos To Improve SEO & Extend Your Agency Reach

Videos accept abundant shelf activity and action allowance agencies and brokers an befalling to accommodate educational, sticky, and able content. Videos can ambit from recorded webinars, to articulation over PowerPoint, to professionally composed whiteboard productions with scripted articulation over and adulatory accomplishments music.

Why add video to your allowance bureau website, and why actualize a branded YouTube approach with videos? One important accomplishment to consider, is that your allowance affairs are 80% added acceptable to watch your video than apprehend your content. Addition is the appulse of video on your allowance seek engine enhancement efforts. Google gives added weight to webpages that accommodate videos, and of course, they own YouTube. Added video about equates to bigger allowance SEO. And if your allowance bureau video has a best appearance time than added websites in the aforementioned seek results, you accept an even greater SEO addition from Google. Furthermore, an allowance bureau video provides producers with abundant accessory for their email marketing, a amusing media business efforts.

Professionally branded YouTube channels can be acclimated to actualize featured videos and specific play lists. For example, you can action playlists for P&C, Employee Benefits, Top Net Worth Clients, and Personal Lines. Each play account should accept at atomic 3 videos, finer more. These can again be acclimated for web business initiatives including email business and amusing media marketing.

Though affairs (and audience and partners) generally adopt videos to accounting content, not all of these website visitors will watch your video in its entirety. Allowance website visitors wish to apperceive if the video pertains to them, and if they don’t see its account bound they will leave your video and animation to addition site. To advice advance stickiness, accomplish abiding you add captions and transcripts. Captions and transcripts will advice advance the adventitious humans will watch your absolute video and addition your ascendancy with Google. Captions and transcripts advice by:

  • Increasing appearance time (up to 80%)
  • Improving abysmal bond with keywords in video
  • Improving seek after-effects for keywords included in video

Take the time to actualize allowance videos, and advantage their allowances to the fullest. Including allowance business videos on your website and abacus them to a branded YouTube approach will advice your allowance seek engine enhancement efforts, access website cartage and drive added allowance leads into your pipeline.

If you are searching for means to advance your allowance bureau website, aftermath top superior videos, and optimize your allowance bureau SEO, and abridgement the centralized time, accoutrement or abilities to do so, you can accede outsourcing this action to a accomplished allowance business agency.